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	<title>Comments on: The Shift in the PR Agency Skill Set</title>
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	<link>http://www.fortexgroup.com/blog/2006/01/13/the-shift-in-the-pr-agency-skill-set/</link>
	<description>C-Level PR Counsel</description>
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		<title>By: Ephraim Cohen</title>
		<link>http://www.fortexgroup.com/blog/2006/01/13/the-shift-in-the-pr-agency-skill-set/comment-page-1/#comment-30</link>
		<dc:creator>Ephraim Cohen</dc:creator>
		<pubDate>Wed, 18 Jan 2006 20:41:52 +0000</pubDate>
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		<description>You are absolutely right.  Part of it is due to a lack of skilled professionals who know both how to sell in these services and then executive.  But part of it is probably just a lazy mentality ( why stop selling if people are still buying?).</description>
		<content:encoded><![CDATA[<p>You are absolutely right.  Part of it is due to a lack of skilled professionals who know both how to sell in these services and then executive.  But part of it is probably just a lazy mentality ( why stop selling if people are still buying?).</p>
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		<title>By: David Phillips</title>
		<link>http://www.fortexgroup.com/blog/2006/01/13/the-shift-in-the-pr-agency-skill-set/comment-page-1/#comment-29</link>
		<dc:creator>David Phillips</dc:creator>
		<pubDate>Wed, 18 Jan 2006 08:16:44 +0000</pubDate>
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		<description>I agree that the PR sector is responding with new communications channels. But some of the big agencies that are predicated on a telesales model &#039;selling in&#039; stories to deadwood media will have a real problem.</description>
		<content:encoded><![CDATA[<p>I agree that the PR sector is responding with new communications channels. But some of the big agencies that are predicated on a telesales model &#8216;selling in&#8217; stories to deadwood media will have a real problem.</p>
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