The Communications Ecosystem (Media, Information, Conversations)
- Posted by Ephraim Cohen on February 27th, 2006 filed in B2B Blogging, Blogging, Blogroll, General, Online PR, Public Relations, Search Engine PR
I’ve been working on a way to represent today’s media and information ecosystem. The idea, which I will expand upon in a future post and article, is that there are many parts to this constantly evolving ecosystem. This was done, in part, to show how blogging is just one part of a system through which information flows and conversations take place (it’s my reaction to seeing too many public relations strategies be far too blog-centric).
The central idea is to show where and how information flows, what skills sets are needed for those parts if you are a PR professional, and, as an example of adopting the old to the new, how releases (not press but X releases, may be used where relevant. Here’s my a working draft of the graphic - click on it to get a larger more readable version. Comments, feedback, questions and ideas welcome.  I will update this post with new versions over the next several weeks.
And a thank you to Tim Leberech at Mindjet for suggesting the use of his companies software (MindManager) to create a visual representation of these ideas. I love it so much I may try to use it as a PowerPoint replacement.
Sphere: Related Content
March 1st, 2006 at 11:55 pm
[...] Ephraim Cohen from The Vortex Group has written a great post on the The Communications Ecosystem (Media, Information, Conversations) on his B2B Insight blog. [...]
January 7th, 2007 at 5:34 pm
[...] Until now, blog research and blog promoters seemed to focus on the general influence of blogs, implying that blogs directly impact the general consumer population. Given that I know very few people who read blogs reguarly, if at all, I’ve always had a hard time believing a direct impact existed (yes, people I know are online almost daily). However, I do believe blogs have a big impact on people that influence the general population. Most reporters, analyts, conference managers, consumer activists and other types of people in the information ecosystem do read blogs regularly. [...]