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Archive for March, 2006

  • Build loyalty and sell more by making customers an internal audience | Posted by Ephraim Cohen on Mar 29 2006
  • Want that figurative seat at the table? Provide business (not PR) counsel first | Posted by Ephraim Cohen on Mar 16 2006
  • The human brain on a search engine vs. a content site | Posted by Ephraim Cohen on Mar 08 2006
  • Misleading survey hurts mobile entertainment - how to respond | Posted by Ephraim Cohen on Mar 08 2006
  • Why public relations professionals need a better understanding of business. | Posted by Ephraim Cohen on Mar 06 2006
  • An almost good example of how to sell a business issue to consumers (thank you Scott McNealy) | Posted by Ephraim Cohen on Mar 03 2006
  • A lesson in how not to float a new business model to consumers (brought to you by the broadband industry) | Posted by Ephraim Cohen on Mar 02 2006


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    Recent Posts

    • The heart of the problem - PR is about action, not communications
    • News Sites Continue to Dominate Online Reading (but search is strong)
    • You are what you measure…so do you measure media or reputation?
    • M&E Bank Corp. CEO: Public relations is not about image but relating to audiences and their needs
    • Is the F-Bomb a Key Corporate Message (a mini-case study from Carol Bartz at Yahoo)
    • Quote of the Quarter(ly earnings) – Carl Bask of Autodesk cuts out the BS
    • Former CEO of Kellogg tells PR how to get the seat at the table
    • Startup Strategy: The Secret to Taking on Major Market Players
    • Let’s Get Physical: Why Reports of the Death of Newspapers Are Exaggerated
    • Is social media a knee jerk recommendation?
    • Whiplash Backlash: AIG is the Fastest McCarthy Era Ever
    • Why PR agencies need to be business consultants – Medtronic’s former CEO

    Recent Comments

    • Mike Marn on The heart of the problem - PR is about action, not communications
    • Michele Nix on The heart of the problem - PR is about action, not communications
    • Michele Nix on M&E Bank Corp. CEO: Public relations is not about image but relating to audiences and their needs
    • Michele Nix on Former CEO of Kellogg tells PR how to get the seat at the table
    • Jenna McWilliams on Let’s Get Physical: Why Reports of the Death of Newspapers Are Exaggerated

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