Comments on: A lesson in how not to float a new business model to consumers (brought to you by the broadband industry) http://www.fortexgroup.com/blog/2006/03/02/a-lesson-in-how-not-to-float-a-new-business-model-to-consumers-brought-to-you-by-the-broadband-industry/ C-Level PR Counsel Fri, 04 Jun 2010 14:41:55 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Ephraim Cohen http://www.fortexgroup.com/blog/2006/03/02/a-lesson-in-how-not-to-float-a-new-business-model-to-consumers-brought-to-you-by-the-broadband-industry/comment-page-1/#comment-108 Ephraim Cohen Thu, 02 Mar 2006 20:47:24 +0000 http://b2binsight.com/blog/2006/03/02/a-lesson-in-how-not-to-float-a-new-business-model-to-consumers-brought-to-you-by-the-broadband-industry/#comment-108 Great catch, Randy. I had read Richard's post so obviously that (and 7 years of working at Edelman and with Richard on a few accounts) was rolling around in my subconscious. One thing I did learn there was that the best public relations came from a company doing well both for itself and for it's audiences (customers, investors, other publics affected by it's actions). This was not easy to implement as many companies saw PR as mascara for a half-baked product, flawed business model, or anti-customer policy. In the case of broadband providers, the face can easily be that of the consumer. Perhaps my folks demanding a lower fee since they just Web surf and e-mail, while suggesting the companies jack up my bill as they know I'm alwas downloading and uploading big family video files. Great catch, Randy. I had read Richard’s post so obviously that (and 7 years of working at Edelman and with Richard on a few accounts) was rolling around in my subconscious.

One thing I did learn there was that the best public relations came from a company doing well both for itself and for it’s audiences (customers, investors, other publics affected by it’s actions). This was not easy to implement as many companies saw PR as mascara for a half-baked product, flawed business model, or anti-customer policy.

In the case of broadband providers, the face can easily be that of the consumer. Perhaps my folks demanding a lower fee since they just Web surf and e-mail, while suggesting the companies jack up my bill as they know I’m alwas downloading and uploading big family video files.

]]> By: Randy Cronk http://www.fortexgroup.com/blog/2006/03/02/a-lesson-in-how-not-to-float-a-new-business-model-to-consumers-brought-to-you-by-the-broadband-industry/comment-page-1/#comment-107 Randy Cronk Thu, 02 Mar 2006 19:53:35 +0000 http://b2binsight.com/blog/2006/03/02/a-lesson-in-how-not-to-float-a-new-business-model-to-consumers-brought-to-you-by-the-broadband-industry/#comment-107 When you say, "Make it about protecting the consumer, not the profit," it sounds a lot like what Richard Edelman said in his 2/17/06 post: "Why not change the face of those demanding change, from the real estate developers to the recently graduated nurse?" (<a href="http://www.edelman.com/speak_up/blog/archives/2006/02/true_power_lies.html#comments" rel="nofollow">True Power Lies in Being Flat as a Pancake</a>) He's talking about opening up preservation property to developers in San Francisco. You're talking about opening up broadband pricing. Different context but still a great strategy. An Edelman alumnus no less. When you say, “Make it about protecting the consumer, not the profit,” it sounds a lot like what Richard Edelman said in his 2/17/06 post: “Why not change the face of those demanding change, from the real estate developers to the recently graduated nurse?” (True Power Lies in Being Flat as a Pancake)

He’s talking about opening up preservation property to developers in San Francisco. You’re talking about opening up broadband pricing. Different context but still a great strategy. An Edelman alumnus no less.

]]> By: CellphoneSavant http://www.fortexgroup.com/blog/2006/03/02/a-lesson-in-how-not-to-float-a-new-business-model-to-consumers-brought-to-you-by-the-broadband-industry/comment-page-1/#comment-106 CellphoneSavant Thu, 02 Mar 2006 18:52:50 +0000 http://b2binsight.com/blog/2006/03/02/a-lesson-in-how-not-to-float-a-new-business-model-to-consumers-brought-to-you-by-the-broadband-industry/#comment-106 Thanks for the article. A lot of good information and advice. I look forward to your future work. Thanks for the article. A lot of good information and advice. I look forward to your future work.

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