Comments on: Why public relations professionals need a better understanding of business. http://www.fortexgroup.com/blog/2006/03/06/why-public-relations-professionals-need-a-better-understanding-of-business/ C-Level PR Counsel Fri, 04 Jun 2010 14:41:55 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Ephraim Cohen http://www.fortexgroup.com/blog/2006/03/06/why-public-relations-professionals-need-a-better-understanding-of-business/comment-page-1/#comment-113 Ephraim Cohen Wed, 08 Mar 2006 21:06:04 +0000 http://b2binsight.com/blog/2006/03/06/why-public-relations-professionals-need-a-better-understanding-of-business/#comment-113 Thank you, Piaras. I just took a look at your blog and saw the most recent post had quite a bit of relevancy (<a href="http://pkellypr.com/blog/2006/0308/the-simple-way-to-learn-your-way-around-online-communications">http://pkellypr.com/blog/2006/0308/the-simple-way-to-learn-your-way-around-online-communications</a>/). The issue of learning more about business is related to the larger issue of simply getting more involved in all aspects of the company being represented. Part of it is learning about business, but part of it is also participating in online conversation and even writing articles (ghost or for your own trades) as a way of building a skill set based on experience. Thank you, Piaras.

I just took a look at your blog and saw the most recent post had quite a bit of relevancy (http://pkellypr.com/blog/2006/0308/the-simple-way-to-learn-your-way-around-online-communications/).

The issue of learning more about business is related to the larger issue of simply getting more involved in all aspects of the company being represented. Part of it is learning about business, but part of it is also participating in online conversation and even writing articles (ghost or for your own trades) as a way of building a skill set based on experience.

]]> By: Piaras Kelly http://www.fortexgroup.com/blog/2006/03/06/why-public-relations-professionals-need-a-better-understanding-of-business/comment-page-1/#comment-112 Piaras Kelly Wed, 08 Mar 2006 19:49:45 +0000 http://b2binsight.com/blog/2006/03/06/why-public-relations-professionals-need-a-better-understanding-of-business/#comment-112 Great post. Great post.

]]> By: Blog Run » Blog Archive » Reputations Matters, Reputation Matters as WOM, And PR People Don’t Get Business http://www.fortexgroup.com/blog/2006/03/06/why-public-relations-professionals-need-a-better-understanding-of-business/comment-page-1/#comment-110 Blog Run » Blog Archive » Reputations Matters, Reputation Matters as WOM, And PR People Don’t Get Business Tue, 07 Mar 2006 07:28:40 +0000 http://b2binsight.com/blog/2006/03/06/why-public-relations-professionals-need-a-better-understanding-of-business/#comment-110 [...] B2B Insight Blog: Why public relations professionals need a better understanding of business. The goal of a business is to communicate with the public to reach the end-goal. Does this mean that you have to blog? Absolutely not. It means you have to have a smart PR plan, and an understanding of business goals and business itself. Does PR still have that nowadays? Likely not - just its marching orders that are carried out with very little thought. (Disclosure: a post of mine appears in the post). [...] [...] B2B Insight Blog: Why public relations professionals need a better understanding of business. The goal of a business is to communicate with the public to reach the end-goal. Does this mean that you have to blog? Absolutely not. It means you have to have a smart PR plan, and an understanding of business goals and business itself. Does PR still have that nowadays? Likely not – just its marching orders that are carried out with very little thought. (Disclosure: a post of mine appears in the post). [...]

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