CEO Pay: An example of how good business decisions drive good PR
- Posted by Ephraim Cohen on April 24th, 2006 filed in Corporate Communications, Messaging, PR Strategy, Positioning, Public Relations, Reputation Management
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Business Week writes about how some high profile CEOs are taking smaller paychecks becuase it’s what good leaders of public companies should do. The sidebar that lists the CEOs is called Positive Paycheck PR.
This is a solid example of how good PR results not from good PR plans, but good business moves (public relations then communicate those moves in the best and most appropriate light possible).
Every time a company is lookign to improve it’s image it should be asking if it’s made the best moves toward that image. Want to be seen as a great leader? Great leaders think of their time before themselves. And that’s what this article shows these CEOs doing.
P.S., They’re still making a fortune, just a slightly smaller, performance based one.
