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Archive for September, 2006
Share of Voice vs. Audience Surveys: Why surveys can put PR in the drivers seat
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Posted by Ephraim Cohen on Sep 07 2006
Anatomy of a business article: the 5 key elements.
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Posted by Ephraim Cohen on Sep 01 2006
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Recent Posts
Can Reputation Be Improved Ahead of Customer Service? How AT&T is Trying
Customer service may have the highest impact on brand reputation
How to improve your reputation by screwing up and apologizing
Amazon’s Jeff Bezos Shows How to Apologize
Nielsen Finds Consumers Trust Brand Content as Much as Editorial
Presenting PR Results
Is online social networking as local as offline social networking?
NY Times on PR may be right for Silicon Valley – but not necessarily anyone else
The heart of the problem – PR is about action, not communications
News Sites Continue to Dominate Online Reading (but search is strong)
You are what you measure…so do you measure media or reputation?
M&E Bank Corp. CEO: Public relations is not about image but relating to audiences and their needs
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