http://www.fortexgroup.com/blog/2006/10/10/political-campaigns-show-the-importance-of-tv/ C-Level PR Counsel Thu, 12 Nov 2009 15:52:17 -0600 http://wordpress.org/?v=2.8.6 hourly 1 http://www.fortexgroup.com/blog/2006/10/10/political-campaigns-show-the-importance-of-tv/comment-page-1/#comment-1690 Ephraim Cohen Mon, 30 Oct 2006 13:41:30 +0000 http://b2binsight.com/blog/2006/10/10/political-campaigns-show-the-importance-of-tv/#comment-1690 To your (kateeJRMC) point, new media does in fact attract a lot of young people but they are not yet the political force in elections that the media makes them out to be. However, they will be one day, and when that day hits, new media will become the major force to deal with. Until then, the senior citizens, heartland citizens and other major voting demographics will be using so-called "old' media for their voting information, and so that media remains the major force. To your (kateeJRMC) point, new media does in fact attract a lot of young people but they are not yet the political force in elections that the media makes them out to be. However, they will be one day, and when that day hits, new media will become the major force to deal with. Until then, the senior citizens, heartland citizens and other major voting demographics will be using so-called “old’ media for their voting information, and so that media remains the major force.

]]> http://www.fortexgroup.com/blog/2006/10/10/political-campaigns-show-the-importance-of-tv/comment-page-1/#comment-1571 kateeJRMC Sat, 21 Oct 2006 18:02:17 +0000 http://b2binsight.com/blog/2006/10/10/political-campaigns-show-the-importance-of-tv/#comment-1571 Does it only old media vs. new media? Isn’t it audience of old media vs. new media audiences? Even more, isn’t it characteristics of old media audiences vs. characteristics of new media characteristics? Situation of zero sum game forces to put political stuff on TV in order to make company as effective as possible. Here I mean to reach the audiences that are quite active as votes. New media attract lots of young people, who are usually less political interested and the most important problem with them - they do not affiliate themselves with one political party. These are the people who tend to vote on issues, not on party. As they do not identify themselves with any political party it is difficult to make them to vote for party, instead of one political issue. Although, sooner or later, even political communication will use new media as probably the main way of communication. It will happen when characteristics of new media users will reflect characteristics of electorate. (I mean when those who do cote and whose choice is not random will be also active users of new media). Does it only old media vs. new media?
Isn’t it audience of old media vs. new media audiences? Even more, isn’t it characteristics of old media audiences vs. characteristics of new media characteristics?
Situation of zero sum game forces to put political stuff on TV in order to make company as effective as possible. Here I mean to reach the audiences that are quite active as votes.
New media attract lots of young people, who are usually less political interested and the most important problem with them – they do not affiliate themselves with one political party. These are the people who tend to vote on issues, not on party. As they do not identify themselves with any political party it is difficult to make them to vote for party, instead of one political issue.
Although, sooner or later, even political communication will use new media as probably the main way of communication. It will happen when characteristics of new media users will reflect characteristics of electorate. (I mean when those who do cote and whose choice is not random will be also active users of new media).

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