Get Wize: Using product opinion data for reputation tracking
- Posted by Ephraim Cohen on January 22nd, 2007 filed in Online PR, PR Tools, Product Marketing, Reputation Management, Social Media, word of mouth
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The simple question of “what is my products reputation?” often leads to an overly complex answer in the form of a reputation analysis with lots of charts, graphs and indexes. Wize.com is actually a consumer service that may provide a simply solution with a single number.
Wize provides product scores based on a formula that combines professional reviews, consumer reviews and buzz. I’m not sure what buzz is though I suspect it’s how much a product is being discussed online. While they don’t publish the algorithm, it seems to be a combination of the quantity and quality of reviews and discussion. So, simply put, if your product positive professional reviews + positive consumer reviews + volume (how I think Wize defines buzz as per their formula below, then you’ll have a nice high ranking showing reflecting awareness and a positive image amongs the professional and consumer influentials:
Now, would someone build something similar for enterprise products?
