Seat at the Table

The simple question of “what is my products reputation?” often leads to an overly complex answer in the form of a reputation analysis with lots of charts, graphs and  indexes.    Wize.com is actually a consumer service that may provide a simply solution with a single number.

Wize provides product scores based on a formula that combines professional reviews, consumer reviews and buzz.  I’m not sure what buzz is though I suspect it’s how much a product is being discussed online.  While they don’t publish the algorithm, it seems to be a combination of the quantity and quality of reviews and discussion.  So, simply put, if your product positive professional reviews  + positive consumer reviews + volume (how I think Wize defines buzz as per their formula below, then you’ll have a nice high ranking showing reflecting awareness and a positive image amongs the professional and consumer influentials:

Now, would someone build something similar for enterprise products?