http://www.fortexgroup.com/blog/2007/02/25/business-advice-from-pr-an-example-from-toyota/ C-Level PR Counsel Fri, 04 Jun 2010 14:41:55 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.fortexgroup.com/blog/2007/02/25/business-advice-from-pr-an-example-from-toyota/comment-page-1/#comment-4297 B2B Insight » Why Every PR Measurement System is Wrong. Except One. Mon, 26 Feb 2007 14:11:33 +0000 http://b2binsight.com/blog/2007/02/25/business-advice-from-pr-an-example-from-toyota/#comment-4297 [...] Meaningful reputation changes come with meaningful business change.  PR teams usally just try and communicate around changes already made.  Some more business smarts and a little speaking up might give public relations executives a role in determining business moves such as product packaging, customer service scripts, product offerings, CEO compensation and other public actions that drive reputation.  See the recent Toyota post as a good example. [...] [...] Meaningful reputation changes come with meaningful business change.  PR teams usally just try and communicate around changes already made.  Some more business smarts and a little speaking up might give public relations executives a role in determining business moves such as product packaging, customer service scripts, product offerings, CEO compensation and other public actions that drive reputation.  See the recent Toyota post as a good example. [...]

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