http://www.fortexgroup.com/blog/2007/03/04/the-1-secret-of-a-wildly-successful-buzz-marketing-campaign/ C-Level PR Counsel Sat, 14 Aug 2010 00:28:34 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.fortexgroup.com/blog/2007/03/04/the-1-secret-of-a-wildly-successful-buzz-marketing-campaign/comment-page-1/#comment-4598 Ephraim Cohen Mon, 12 Mar 2007 12:11:23 +0000 http://b2binsight.com/blog/2007/03/04/the-1-secret-of-a-wildly-successful-buzz-marketing-campaign/#comment-4598 Thank you. I don't like stating that the obvious is, well, obvious. However, it can sometimes be valuable for clients to hear when done while so many others are hyping the obvious as new areas of discovery. Thank you. I don’t like stating that the obvious is, well, obvious. However, it can sometimes be valuable for clients to hear when done while so many others are hyping the obvious as new areas of discovery.

]]> http://www.fortexgroup.com/blog/2007/03/04/the-1-secret-of-a-wildly-successful-buzz-marketing-campaign/comment-page-1/#comment-4593 Edelman Dublin » Blog Archive » Monday Links Mon, 12 Mar 2007 08:55:11 +0000 http://b2binsight.com/blog/2007/03/04/the-1-secret-of-a-wildly-successful-buzz-marketing-campaign/#comment-4593 [...] In the midst of all the hype about Word-ofMouth marketing, Ephraim Cohen trys to bring people back to Earth with some more excellent commentary, “Buzz or word-of-mouth as marketing and communications disciplines have gotten way out of control.   We’ve actually managed to take the obvious (word of mouth recommendations are the most valuable kind) and turn it into a paid area of expertise.  Even worse, companies are convinced that a good buzz can be bought and paid for like an advertisement.” The secret to a successful word-of-mouth campaign is having “a superior product that meets a strong consumer demand.” [...] [...] In the midst of all the hype about Word-ofMouth marketing, Ephraim Cohen trys to bring people back to Earth with some more excellent commentary, “Buzz or word-of-mouth as marketing and communications disciplines have gotten way out of control.   We’ve actually managed to take the obvious (word of mouth recommendations are the most valuable kind) and turn it into a paid area of expertise.  Even worse, companies are convinced that a good buzz can be bought and paid for like an advertisement.” The secret to a successful word-of-mouth campaign is having “a superior product that meets a strong consumer demand.” [...]

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