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	<title>Comments on: How Facebook and MySpace will drive direct public relations</title>
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	<link>http://www.fortexgroup.com/blog/2007/11/05/how-facebook-and-myspace-will-drive-direct-public-relations/</link>
	<description>C-Level PR Counsel</description>
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		<title>By: Ephraim Cohen</title>
		<link>http://www.fortexgroup.com/blog/2007/11/05/how-facebook-and-myspace-will-drive-direct-public-relations/comment-page-1/#comment-11984</link>
		<dc:creator>Ephraim Cohen</dc:creator>
		<pubDate>Tue, 06 Nov 2007 13:09:21 +0000</pubDate>
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		<description>You can even consider taking out ads just to send a message if education is the primary objective (and not a call to action).  If well targeted and relevant, the ad may even be seen as a welcome message to groups.   Everyone knows they will see advertisements when on a public page, but it&#039;s almost a pleasant suprise when the advertisement is relevant to their visit.</description>
		<content:encoded><![CDATA[<p>You can even consider taking out ads just to send a message if education is the primary objective (and not a call to action).  If well targeted and relevant, the ad may even be seen as a welcome message to groups.   Everyone knows they will see advertisements when on a public page, but it&#8217;s almost a pleasant suprise when the advertisement is relevant to their visit.</p>
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		<title>By: Mukund Mohan</title>
		<link>http://www.fortexgroup.com/blog/2007/11/05/how-facebook-and-myspace-will-drive-direct-public-relations/comment-page-1/#comment-11941</link>
		<dc:creator>Mukund Mohan</dc:creator>
		<pubDate>Mon, 05 Nov 2007 17:36:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.b2bcorporate.com/blog/2007/11/05/how-facebook-and-myspace-will-drive-direct-public-relations/#comment-11941</guid>
		<description>Ephraim
Flyers and the like effectively allow for individuals (not just media companies or organizations) promote their cause. This I think will be the ground breaking new phenomenon. Think about it, if I care about green something rather than just give money to Sierra Club and hope they do something, I take out ads on facebook / myspace for like minded folks and drive them to action. Its real grass roots initiatives like these that will make a change.</description>
		<content:encoded><![CDATA[<p>Ephraim<br />
Flyers and the like effectively allow for individuals (not just media companies or organizations) promote their cause. This I think will be the ground breaking new phenomenon. Think about it, if I care about green something rather than just give money to Sierra Club and hope they do something, I take out ads on facebook / myspace for like minded folks and drive them to action. Its real grass roots initiatives like these that will make a change.</p>
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