Seat at the Table

I have no idea if American as Apple Pie is copyrighted but we seem to be heading in that direction. This sad article on the official Little League organization suing over the use of the phrase "Little League" certainly makes it seem possible.  It’s a great lesson on how organizations blow it when aggressive legal counsel takes the drivers seat ahead of reputation management counsel (the recording industry has been doing this for years).

When you own the name of something so embedded in the culture of a country there is terrific opportunity to leverage the brand value.  The official Little League could simply seek non-paid permissions that enhance the value of the brand and present revenue opportunities.  For example, it could allow leagues to use the phrase providing commission is paid on any goods being charged and provided they meet certain guidelines to ensure both quality and fairness (e.g., abide by certain rules, etiquette etc).  The result would be stronger positive feelings toward the brand, new revenue opportunities and as American as apple pie.  Instead, the association will look petty, selfish and as American as petty lawsuits. 

(disclosure: I am a coach in a baseball league for children that was asked to stop using the phrase – we have as our lawyers have other work to do).