Always look for new ideas – a presidential campaign example
- Posted by Ephraim Cohen on August 27th, 2008 filed in Advertising, Political Campaigns
- Comments
I found this Ad Week report on how different agency creative directors would spin presidential campaigns an interesting reminder on different views of the same message.
I’m not going to critique each ad, you should do that, but they are worth looking at to see interesting alternative ideas for how candidates can communicate their message. Of course, some also highlight why the ad agency approach is not the best choice to lead in political campaigns which are zero sum (e.g., do we really want the world voting as one proposes? It would raise awareness but being the global winner can easily backfire domestically).
Reading this did remind me that companies should also be looking for new ways to communicate their brand messages. This does not mean constantly firing agencies (a common mistake), but having alternative sources of creative and strategic inspiration that the agency(ies) can then put into action.
