Comments on: NY Times on PR may be right for Silicon Valley – but not necessarily anyone else http://www.fortexgroup.com/blog/2009/07/05/ny-times-on-pr-may-be-right-for-silicon-valley-but-not-necessarily-anyone-else/ C-Level PR Counsel Thu, 12 Nov 2009 15:52:17 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Chuck Tanowitz http://www.fortexgroup.com/blog/2009/07/05/ny-times-on-pr-may-be-right-for-silicon-valley-but-not-necessarily-anyone-else/comment-page-1/#comment-14247 Chuck Tanowitz Sun, 05 Jul 2009 21:18:22 +0000 http://www.fortexgroup.com/blog/2009/07/05/ny-times-on-pr-may-be-right-for-silicon-valley-but-not-necessarily-anyone-else/#comment-14247 Interesting take. In looking through your blog (and your slideshare slides) I find that we agree more than we disagree. Frankly, I think the major problem is that companies are not taking a holistic look at their "news" assets, meaning they need to rethink what is the best way to reach their audience, today and tomorrow. Then use those methods. But that also means creating content as much as it is "pushing" content through other sources, and all these pieces much work together. Interesting take. In looking through your blog (and your slideshare slides) I find that we agree more than we disagree.

Frankly, I think the major problem is that companies are not taking a holistic look at their “news” assets, meaning they need to rethink what is the best way to reach their audience, today and tomorrow. Then use those methods.

But that also means creating content as much as it is “pushing” content through other sources, and all these pieces much work together.

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