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	<title>Comments on: Amazon&#8217;s Jeff Bezos Shows How to Apologize</title>
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	<description>C-Level PR Counsel</description>
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		<title>By: How to improve your reputation by screwing up and apologizing &#124; Seat at the Table</title>
		<link>http://www.fortexgroup.com/blog/2009/07/24/amazons-jeff-bezos-shows-how-to-apologize/comment-page-1/#comment-14261</link>
		<dc:creator>How to improve your reputation by screwing up and apologizing &#124; Seat at the Table</dc:creator>
		<pubDate>Fri, 31 Jul 2009 12:35:59 +0000</pubDate>
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		<description>[...] mistakes.&#160;&#160; How those mistakes are handled can shape a company’s reputation.&#160; See Jeff Bezos and the great Amazon Kindle 1984 deletion or the Jet Blue stuck on a runway apology for serious big company examples.&#160;&#160;&#160; But a [...]</description>
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