Archive for the 'Messaging' Category
(Chronologically Listed)
- A lack of messaging opens John Edwards to attack | Posted by Ephraim Cohen on Aug 29 2007
- Have companies really lost control of their messaging? | Posted by Ephraim Cohen on Jun 08 2007
- Apple Commercial: Leveraging a PR issue into an advertisement | Posted by Ephraim Cohen on Apr 29 2007
- Driving Action with Statistics vs. Pictures: Pictures Win | Posted by Ephraim Cohen on Apr 02 2007
- Wal-Mart shoppers care about shopping, not corporate reputation | Posted by Ephraim Cohen on Mar 12 2007
- Why Every PR Measurement System is Wrong. Except One. | Posted by Ephraim Cohen on Feb 25 2007
- Top 5 Lessons from the Wall Street Journal’s Reputation Rankings | Posted by Ephraim Cohen on Feb 02 2007
- Reach vs Perception: Changing attitudes and behaviour | Posted by Ephraim Cohen on Jan 24 2007
- Economic Positioning: A Lost Baggage Example | Posted by Ephraim Cohen on Nov 15 2006
- When the Medium becomes the Message…disaster and opportunity can strike | Posted by Ephraim Cohen on Nov 12 2006
