Archive for the 'Messaging' Category
(Chronologically Listed)
- Whatever you do, don’t tell me your company is a “leader” | Posted by Ephraim Cohen on May 17 2006
- How Press Out Spins Everyone (yes, including PR) – A Flu Scare Example | Posted by Ephraim Cohen on May 04 2006
- ZDNet uses a CRAPpy message to explain technology | Posted by Ephraim Cohen on May 01 2006
- Sun’s McNealy Bashes Microsoft…Sponsored by Microsoft Dynamics | Posted by Ephraim Cohen on Apr 25 2006
- CEO Pay: An example of how good business decisions drive good PR | Posted by Ephraim Cohen on Apr 24 2006
- Do you know how your audience thinks? A PR lesson from US and China political talks | Posted by Ephraim Cohen on Apr 24 2006
- Breakthrough messaging with seemingly outrageous, but verifiable, claims – an example in WiFi Telephony | Posted by Ephraim Cohen on Apr 22 2006
- Selfish messaging – creating messages for ego over marketing | Posted by Ephraim Cohen on Apr 16 2006
- Positioning rules for the Interent driven consumer | Posted by Ephraim Cohen on Apr 12 2006
- How relying on media relation measurement damages internal views of the public relations function…and how to fix it | Posted by Ephraim Cohen on Apr 07 2006
