Archive for the 'Positioning' Category
(Chronologically Listed)
- The WSJ overspins and CJR catches them | Posted by Ephraim Cohen on Jun 22 2008
- Kohlberg Kravis Roberts makes a serious reputation move with the Environmental Defense Fund | Posted by Ephraim Cohen on May 01 2008
- As American As Apple Pie Now Copyright Protected | Posted by Ephraim Cohen on May 01 2008
- Is Obama the Bitter One? A Lesson for Public Executives | Posted by Ephraim Cohen on Apr 14 2008
- Is the Playstation 3 a consumer reputation fix for Sony? | Posted by Ephraim Cohen on Feb 24 2008
- Numbers Get Attention but Emotion Drives Action | Posted by Ephraim Cohen on Feb 01 2008
- AT&T Learns a Lesson - Don’t Try to Fool Your Base | Posted by Ephraim Cohen on Jan 25 2008
- How Leno Can Challenge the WGA and Win | Posted by Ephraim Cohen on Jan 04 2008
- The Importance of Choosing Your Competition | Posted by Ephraim Cohen on Dec 19 2007
- The Four Biases of the Mass Market | Posted by Ephraim Cohen on Jun 18 2007
