Archive for the 'Positioning' Category
(Chronologically Listed)
- AT&T Learns a Lesson – Don’t Try to Fool Your Base | Posted by Ephraim Cohen on Jan 25 2008
- How Leno Can Challenge the WGA and Win | Posted by Ephraim Cohen on Jan 04 2008
- The Importance of Choosing Your Competition | Posted by Ephraim Cohen on Dec 19 2007
- The Four Biases of the Mass Market | Posted by Ephraim Cohen on Jun 18 2007
- Wal-Mart shoppers care about shopping, not corporate reputation | Posted by Ephraim Cohen on Mar 12 2007
- The Financial Value of Reputation: Toyota and TXU Examples | Posted by Ephraim Cohen on Mar 06 2007
- The #1 Secret of a Wildly Successful Buzz Marketing Campaign | Posted by Ephraim Cohen on Mar 04 2007
- Apple Changes Core Corporate Positioning and No One Notices | Posted by Ephraim Cohen on Jan 17 2007
- Negative political campaigns applied to product marketing | Posted by Ephraim Cohen on Nov 17 2006
- Economic Positioning: A Lost Baggage Example | Posted by Ephraim Cohen on Nov 15 2006
