Archive for the 'Positioning' Category
(Chronologically Listed)
- Using Media for Direct to Audience Positioning: A Great Example from GE’s Ecomagination | Posted by Ephraim Cohen on Oct 26 2006
- What we can learn from Borat | Posted by Ephraim Cohen on Oct 26 2006
- Share of Voice vs. Audience Surveys: Why surveys can put PR in the drivers seat | Posted by Ephraim Cohen on Sep 07 2006
- How underhyping vision can lead to false overhyping a technology | Posted by Ephraim Cohen on Aug 01 2006
- How to use research to look foolish: New York Times rips the Business Roundtable | Posted by Ephraim Cohen on Jul 14 2006
- Whatever you do, don’t tell me your company is a “leader” | Posted by Ephraim Cohen on May 17 2006
- How Press Out Spins Everyone (yes, including PR) – A Flu Scare Example | Posted by Ephraim Cohen on May 04 2006
- CEO Pay: An example of how good business decisions drive good PR | Posted by Ephraim Cohen on Apr 24 2006
- Breakthrough messaging with seemingly outrageous, but verifiable, claims – an example in WiFi Telephony | Posted by Ephraim Cohen on Apr 22 2006
- Selfish messaging – creating messages for ego over marketing | Posted by Ephraim Cohen on Apr 16 2006
