Archive for the 'Positioning' Category
(Chronologically Listed)
- How underhyping vision can lead to false overhyping a technology | Posted by Ephraim Cohen on Aug 01 2006
- How to use research to look foolish: New York Times rips the Business Roundtable | Posted by Ephraim Cohen on Jul 14 2006
- Whatever you do, don’t tell me your company is a “leader” | Posted by Ephraim Cohen on May 17 2006
- How Press Out Spins Everyone (yes, including PR) - A Flu Scare Example | Posted by Ephraim Cohen on May 04 2006
- CEO Pay: An example of how good business decisions drive good PR | Posted by Ephraim Cohen on Apr 24 2006
- Breakthrough messaging with seemingly outrageous, but verifiable, claims - an example in WiFi Telephony | Posted by Ephraim Cohen on Apr 22 2006
- Selfish messaging - creating messages for ego over marketing | Posted by Ephraim Cohen on Apr 16 2006
- Positioning rules for the Interent driven consumer | Posted by Ephraim Cohen on Apr 12 2006
- Want that figurative seat at the table? Provide business (not PR) counsel first | Posted by Ephraim Cohen on Mar 16 2006
- Misleading survey hurts mobile entertainment - how to respond | Posted by Ephraim Cohen on Mar 08 2006
