Archive for the 'PR Strategy' Category
(Chronologically Listed)
- Kohlberg Kravis Roberts makes a serious reputation move with the Environmental Defense Fund | Posted by Ephraim Cohen on May 01 2008
- As American As Apple Pie Now Copyright Protected | Posted by Ephraim Cohen on May 01 2008
- Numbers Get Attention but Emotion Drives Action | Posted by Ephraim Cohen on Feb 01 2008
- AT&T Learns a Lesson – Don’t Try to Fool Your Base | Posted by Ephraim Cohen on Jan 25 2008
- CSR as Risk Management | Posted by Ephraim Cohen on Jan 21 2008
- Reputation and Public Relations Results Modeling | Posted by Ephraim Cohen on Jan 08 2008
- The Table of Marketing Elements | Posted by Ephraim Cohen on Oct 11 2007
- The Four Biases of the Mass Market | Posted by Ephraim Cohen on Jun 18 2007
- Wal-Mart shoppers care about shopping, not corporate reputation | Posted by Ephraim Cohen on Mar 12 2007
- The #1 Secret of a Wildly Successful Buzz Marketing Campaign | Posted by Ephraim Cohen on Mar 04 2007
