Archive for the 'PR Strategy' Category
(Chronologically Listed)
- What PR Professionals Need to Remember About the Changing Media Pie | Posted by Ephraim Cohen on Apr 24 2006
- Breakthrough messaging with seemingly outrageous, but verifiable, claims – an example in WiFi Telephony | Posted by Ephraim Cohen on Apr 22 2006
- Positioning rules for the Interent driven consumer | Posted by Ephraim Cohen on Apr 12 2006
- Be wary of studies comparing apples (Yahoo, CNN) to oranges (Myspace, Facebook) | Posted by Ephraim Cohen on Apr 07 2006
- How relying on media relation measurement damages internal views of the public relations function…and how to fix it | Posted by Ephraim Cohen on Apr 07 2006
- Build loyalty and sell more by making customers an internal audience | Posted by Ephraim Cohen on Mar 29 2006
- Want that figurative seat at the table? Provide business (not PR) counsel first | Posted by Ephraim Cohen on Mar 16 2006
- The human brain on a search engine vs. a content site | Posted by Ephraim Cohen on Mar 08 2006
- Misleading survey hurts mobile entertainment – how to respond | Posted by Ephraim Cohen on Mar 08 2006
- Why public relations professionals need a better understanding of business. | Posted by Ephraim Cohen on Mar 06 2006
