Archive for the 'Research' Category
(Chronologically Listed)
- Pants on fire: Why political reporters should be more like business reporters | Posted by Ephraim Cohen on Sep 21 2007
- Want to shift reputations? Then act like a lawyer or accountant. | Posted by Ephraim Cohen on Aug 08 2007
- The turnaround power of a simple apology | Posted by Ephraim Cohen on Jun 20 2007
- Wal-Mart shoppers care about shopping, not corporate reputation | Posted by Ephraim Cohen on Mar 12 2007
- Why Every PR Measurement System is Wrong. Except One. | Posted by Ephraim Cohen on Feb 25 2007
- Top 5 Lessons from the Wall Street Journal’s Reputation Rankings | Posted by Ephraim Cohen on Feb 02 2007
- Reach vs Perception: Changing attitudes and behaviour | Posted by Ephraim Cohen on Jan 24 2007
- Edelman’s Blog Research May Clarify the Hype | Posted by Ephraim Cohen on Jan 07 2007
- Share of Voice vs. Audience Surveys: Why surveys can put PR in the drivers seat | Posted by Ephraim Cohen on Sep 07 2006
- How relying on media relation measurement damages internal views of the public relations function…and how to fix it | Posted by Ephraim Cohen on Apr 07 2006
