Archive for the 'Research' Category
(Chronologically Listed)
- Edelman’s Blog Research May Clarify the Hype | Posted by Ephraim Cohen on Jan 07 2007
- Why Rago’s Rant is Wrong: Inaccurate information on WSJ A1 | Posted by Ephraim Cohen on Dec 20 2006
- Share of Voice vs. Audience Surveys: Why surveys can put PR in the drivers seat | Posted by Ephraim Cohen on Sep 07 2006
- How relying on media relation measurement damages internal views of the public relations function…and how to fix it | Posted by Ephraim Cohen on Apr 07 2006
- Build loyalty and sell more by making customers an internal audience | Posted by Ephraim Cohen on Mar 29 2006
- Misleading survey hurts mobile entertainment – how to respond | Posted by Ephraim Cohen on Mar 08 2006
- A lesson in how not to float a new business model to consumers (brought to you by the broadband industry) | Posted by Ephraim Cohen on Mar 02 2006
