Case Study: Positioning Musiwave at the Front of the Mobile Music Market PDF Print E-mail

The Fortex Group led Musiwave's entry into the North American market and introduced mobile music to key industry influentials.

Musiwave was ready to introduce it's mobile music platform for wireless carriers when few people were even discussion music delivered to mobile phones.  The Fortex Group implemented a high-impact program designed to introduce both mobile music and Musiwave to the North American market.
  • Media and analyst tours using special handsets to demo over the air mobile music - two years before commercial launch
  • Economic modeling to show Musiwave's and mobile music's potential revenue impact for the music and wireless industry
  • Speakers bureau to introduce Musiwave's CEO to key media and wireless executives